Social Engineering

Social engineering in phishing is the art of manipulating people rather than breaking technology. Attackers craft believable stories, emails, calls, or chat messages that exploit emotions (fear, helpfulness, curiosity, urgency) and real-world context to lure the recipients of a message.

Now, read the content of the previous email you had opened. We can spot multiple social engineering techniques:

It also refers to manipulating a user to make a mistake.
Examples of such mistakes include

The term “social” means that the target of such an attack is human beings, not computer systems.

Consequently, the attacker relies on psychological tricks to get the target user to cooperate. Some psychological factors that can play a key role in the success of such attacks are urgency, curiosity, and authority. This is why some would refer to social engineering as “human hacking”.